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Russell Custom Shop

The Will Russell Custom Shop will be reopening in 2023. All boots in this line will be made-to-measure, which will require either an in person visit to our shop, or meeting us for measurements at an event. Even at our custom shop, we cannot accommodate every foot. 

When we reopen the wait list, the first step will be a consultation in which we will need to see pictures of your foot to determine if it is within our scope of practice.

Made-to-measure boots at Russell take over 6 times the man hours to make compared to a standard size due to the painstaking adjustment of each part to fit your foot. Due to this, Made-to-measure footwear will be starting at $1,500. 

Waitlist reopening May 2023

Licensed Re-Soling Shops

We are very excited to announce the launch of our Licensed Re-soling service carried out by our hand selected partners. The process of removing and replacing a sole is best done by master cobblers, not master shoe makers. Our growing network of vetted partners will ensure faster re-soling times and excellent quality.

Appleton Cobbler
Contact Info:
Location: 616 W College Ave Appleton, WI 54911

Appleton Cobbler Shoppe has been working with Russell Moccasin as a re-soling partner for over a decade, and have been in business for three generations. We are proud that they are officially the first Licensed W.C. Russell Moccasin Re-soling Shop in the nation. Please contact them directly to start the re-soling process.